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KOHL'S HEADS WEST: LOCAL STORES BRACE FOR THE SHOCK WAVES.(Brief Article)

WWD

| June 18, 2002 | Bowers, Katherine; Moin, David | COPYRIGHT 2002 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

LOS ANGELES -- It's not an earthquake, but the heavy footsteps of Kohl's Corp. approaching across the Rockies that's causing trembling on California's retail shelves.

The Menomonee Falls, Wis.-based retailer, preparing to stage its biggest expansion yet here next year, is expected to shake up the retail scene -- and perhaps dislodge some established players. Forty Kohl's doors are set to open in Southern California, Arizona and Nevada starting in the first quarter of 2003. Observers expect the retailer to deploy a strategy honed to a science over several years: Open all the doors over one or two days, leveraging a massive advertising and promotional push it ...

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