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A new coat of paint is the easiest, cheapest way to transform the look of a room. Easy, that is, if the paint goes on smoothly, covers well, and lets you wipe away fingerprints and stains. The cost is a weekend of your time or a contractor's fee, and a few gallons of paint.
While it's usually a good idea to buy a manufacturer's top-of-the-line paint, you don't have to buy the most expensive brand. In fact, if you live near a Lowe's home center, you'd do well to use its Valspar American Tradition, which topped the Ratings in our tests of 59 paints. (Ratings begin on page 38.) At $17 to $21 a gallon, we judged American Tradition A CR Best Buy in flat, low-luster, and semigloss.
No Lowe's nearby? You can choose among other very good and widely available brands, including Sears and True Value low-luster. Of the celebrity brands, we found little to fault with Ralph Lauren Martha Stewart did not fare as well because it was less durable than others and prone to fading.
The Ratings guide you to the brands that did well overall; they can also show you which brands are good choices in particular color ranges. We tested three varieties of each brand: white, the pastel base used as a foundation for lighter colors, and a medium base used for bolder tones. Many important aspects of a paint's performance depend on the base, not the colorants. That means you can have confidence that a brand whose pastel base we've rated highly will do well whether you choose the paint in pink, pale yellow, baby blue, or seafoam green.
TOUGHNESS: THE KEY FACTOR
How tough a paint proves to be--that is, how well it holds up to everyday wear and tear--determines how often you have to paint. The toughest paints don't let stains set quickly and allow you to remove dirt without much scrubbing. When you must scrub, you can get rid of a stain without damaging the paint itself.
The glossier the paint, the more stain-resistant it should be. Flat paints are the most likely to absorb and hold a stain. As a rule, it's best to use a flat paint in low-traffic areas or in rooms with irregular walls. A low-luster paint (eggshell, velvet, or satin) generally works well in high-traffic areas and kids' rooms. Reserve semigloss and high-gloss paints for kitchens, bathrooms, laundry areas, and trim.