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The company with the highest revenue in the world isn't Exxon/Mobil or either of the major Generals--Motors or Electric. It's Wal-Mart, the Arkansas-based discount retailer that started out 40 years ago selling small-town America axes, zinnias, and much of the merchandise in between. By the time you read this, Wal-Mart's 2,000-plus stores will have grown to 2,000-plus-plus: On average, the chain opens a new store every two weeks. Are the 100 million Americans who pass through Wal-Mart's doors every week satisfied with the service, prices, and products? Or would they have been better off shopping at one of the other "big box" stores competing for consumers' hearts and ...