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Spam I am: personal computing.

Consumer Reports

| July 01, 2002 | COPYRIGHT 2002 Consumers Union of the United States, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

If the spam you receive has smelled a little fishy lately, here's what's going on: Marketers, aware that consumers so hate junk e-mail that they delete it reflexively, have begun disguising it. How?

Hey, you asked for it! "You are receiving this because you have requested it," e-mail from fastfatmeltdown.com informed our reporter. (No, he hadn't.) A variation: "You are receiving this e-mail because you registered to receive special offers from one of our marketing partners." The partner could be any web site you've ever visited whose privacy policies permit it to give your e-mail address to spammers. The Federal Trade Commission (FTC) says there is nothing illegal about this kind of notice--even though the consumer has no practical way of knowing whether it's true.

Hard to resist. Among the come-ons to get your click: "It looks like a mistake to me. What do you think?" Make no mistake; that e-mail was junk from Columbia House's CD library.

We're legit. Really. Spam messages now link to web pages for that aura of legitimacy. And some, such as a promotion from eNetwork for toner cartridges, cite federal bill S.1618, Title III, with which the marketer presumably complied by providing an "unsubscribe" option. (The bill never became law. If it had, the eNetwork spam wouldn't have complied ...

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