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Who is Sacha Baron Cohen? We know that he is British, that he is Jewish, and that he studied history at Cambridge, where his cousin Simon is a professor of developmental psycho-pathology. Sacha has entered a no less delicate field. He is a squirmist: a master of SECS, or Socio-Ethnophobic Comic Simulations, in which he adopts fictional personae and then marches briskly into the real world with a mission to embarrass its inhabitants. His first coup was the invention of Ali G, a would-be rapper from the London suburbs, who inveigled celebrities--first in England, then in America--to trip themselves up on camera. He realized that, under the rules of international tolerance, ...