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Business in the New Economy. (Nonfiction Notes).(Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars; The Motley Fool's What to Do with Your Money Now: Thriving in the New Economic Reality; The New New Economy: Yet Another Clueless Business Manifesto for the Post-Digital Age)(Brief Article)
Billing itself "the PR bible for a new decade," Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars is a guide for self-promoters to increase their product's visibility. Authors Jay Conrad Levinson, Rick Freshman, Jill Lublin and Mark Steisel methodically explain strategies to help stir up interest, whether one is pitching a story or offering to take wedding photos. Their suggestions range from expressing your message simply ("introduce yourself with a sound byte") to using the Internet as a publicity vehicle. Realistic yet supportive, this book will be a godsend to those untrained in the intricacies of publicity. (Adams Media, $12.95 …
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Magazine article from: The Business Journal-Milwaukee
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