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Celebrity sauces: is it worth paying more for a pasta sauce with a pedigree?(Evaluation)

Consumer Reports

| June 01, 2002 | COPYRIGHT 2002 Consumers Union of the United States, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

In the beginning, there was Paul Newman. The tomato sauce featuring the actor's name and recipe was so successful that it became a supermarket staple. Now, Newman's Own shares the shelves with a bevy of sauces sponsored by chefs who have won celebrity of sorts by cooking on television, or by restaurants that have created a buzz. There's even a sauce named for Francis Coppola--perhaps the sauce that The Godfather's colleagues cooked on their nights off.

These newer products are touted as haute cuisine with all the complexity of fine wine, and they carry haute prices--as much as $10 per jar, before shipping. We set out to see how nine tomato-based celebrity sauces ...

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