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In the beginning, there was Paul Newman. The tomato sauce featuring the actor's name and recipe was so successful that it became a supermarket staple. Now, Newman's Own shares the shelves with a bevy of sauces sponsored by chefs who have won celebrity of sorts by cooking on television, or by restaurants that have created a buzz. There's even a sauce named for Francis Coppola--perhaps the sauce that The Godfather's colleagues cooked on their nights off.
These newer products are touted as haute cuisine with all the complexity of fine wine, and they carry haute prices--as much as $10 per jar, before shipping. We set out to see how nine tomato-based celebrity sauces ...