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SoftCoin Secures Funding to Accelerate Success in Precision Marketing; Also Announces Addition of Veteran Sales and Corporate Strategy Executives.
SAN FRANCISCO -- SoftCoin, Inc., leading provider of advanced web marketing, loyalty and promotions technology announced today the completion of its third round of equity financing. The round, led by Greylock Partners, provides SoftCoin the necessary funds to continue its aggressive growth in a market where it has shown early dominance. Other investors include New York-based RRE Ventures, and previous investors Nokia Venture Partners, Red Rock Ventures, Draper International and Angel Investors LP.
"SoftCoin has demonstrated through its results for major Fortune 500 brands that it has the expertise and technology to be a leading player in Internet marketing applications. Its precision marketing platform's impact on marketing intelligence, unit volume, and profits provides significant value to these companies in a turnkey solution," said David Sze, general partner at Greylock.
"Being the corporate-focused venture institution that we are, we understand the marketing technology needs and opportunities of Fortune 500 companies; we believe SoftCoin provides a solution that is right on target," said James D. Robinson III, general partner and founder in RRE Ventures.
"We are planning to leverage the extensive experience and network of the high-caliber group of investors we are bringing to our team in this round," said Patrick Soheili, chief executive officer of SoftCoin. "SoftCoin has established the pace in the marketing technology industry -- the funds from this round will go towards scaling our operations to remain at the forefront of the industry."
Veteran Executives added to Management Team
Concurrent with this round of investment, the company also announced the strengthening of its global management team with the addition of John Stacey as vice president of sales and business development, and Stan Roach as vice president of corporate strategy. John brings over twenty years of general management experience with expertise in marketing and selling products ranging from technology to consumer brands. John's career includes marketing experience at The Procter & Gamble Company, and executive positions at IBM, The Learning Company and Metaphor. Stan also comes to SoftCoin with over twenty years of marketing ...
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