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Gazing into the crystal ball: Search technology gets smarter and more personal.

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| May 01, 2002 | Zimmermann, Kim Ann | COPYRIGHT 2009 Information Today, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

It has been a long-standing joke among users that of the 1,000 results a search engine might produce, you're lucky if one is useful, and that could be the last file presented on the list. And if you type in a common word such as "sweater," you'll have to dig through a pile of Web sites--selling everything from winter clothing to knitting products to dog accessories--to get to the item for which you are looking.

As companies build their knowledge databases, more accurate search engines are crucial to produce the best results for the customer--whether that customer is an internal user looking for the latest marketing report or a paying client surfing the Web for a size 6 pair of jeans.

One way search engines are becoming more effective is by using natural language queries. Instead of just typing sweaters, you can type, "Where can I buy women's red sweaters?" and get more accurate results.

Search engines are also working to address an annoyance often stated by search users, particularly those in large corporations with numerous databases throughout…

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Source: HighBeam Research, Gazing into the crystal ball: Search technology gets smarter and more...

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