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Byline: Malini Bhupta
WHEN in a downturn, go back to school. It's not true only of executives across the globe, it's true for companies as well. The initial rush and some bad experiences later, Indian companies have now become savvier when it comes to buying consulting services.
There was a time when a company enjoyed relationships with more than one consultant. Today, companies are looking at long-term relationships with business schools and professors to provide strategy and direction to the company's top brass.
Gone are the days when consultants played God, and came in and taught companies what to do. Today, the Big Five are worried about ...