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Home alone.
Byline: Dibeyendu Ganguly
IS SANJAY Agarwal for real? Six months after a high-gear brand building exercise, the chairman of Home Trade Ltd has come out with its first product - a book, a CD-ROM and a cassette packaged in a box titled 'Let's Learn About Money'.
Where Shah Rukh Khan and Hrithik Roshan talk about yeh paisa hai kaisa and Malaika Arora plucks petals off daisies.
With which Home Trade hopes to attract a whole mass segment to buy what it calls Fast Moving Financial Goods (FMFG).
Sceptics may shake their heads and mutter "crazy," but the 36-year-old Agarwal seems to have his followers. In the one year leading up to the first product launch, Home Trade has spent Rs 62 crore, nearly all of which has come from the Hong Kong-based Chainrai family, through a Mauritius-based overseas corporate body called Euro Discover Technology Ventures.
It's a relationship that has stood Agarwal in good stead in the past. After a two-year stint in retail banking at Citibank, in his hometown of Calcutta, the young Sydenham business school graduate returned to Mumbai during the financial market boom of the early 90s to take up a job with Smith Newcourt-SSKI.
Next comes the part which Agarwal prefers to skip in his official profile: a four-year stint as CEO of Lloyds Brokerage, which ended with him engineering a takeover of the beleaguered company.
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