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Jonathan Thomas, author of Leatherhead Food RA's study, New Challenges facing the Confectionery Industry, provides a summary of his findings for Candy Industry. As Thomas reveals, industry growth will need to keep pace with increased consumer demands for portability, indulgence, health and convenience.
Industry consolidation will continue, although niche markets offer significant opportunities for smaller players. In addition, developing markets in China, Mexico and nations in Eastern Europe, offer tremendous potential for increased confectionery consumption.
Key Growth Factors
The global confectionery industry continues to benefit from the move towards snacking and the decline in the number of formal meals eaten. Confectionery remains a high impulse item and enjoys popularity as a snack. However, it is facing renewed competition from a whole range of products, such as savory snacks and fruit, which are also …