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Houston studying corporate sponsorships. (News Briefs).(Brief Article)

Government Finance Review

| April 01, 2002 | COPYRIGHT 2002 Government Finance Officers Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The Houston City Council recently approved a controversial $40,000 contract with a Denver-based sports and marketing company to study the possibility of bolstering revenues by selling corporate sponsorships. A number of ideas already have been floated by supporters, including the selling of rights to put corporate names on golf balls at city courses, the adoption of an official city soft drink, and the placement of ...

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