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Broadcast retrospective: Part 4: our 25-year anniversary celebration continues with broadcast highlights.
PART 4
Computer-generated imagery showed signs of becoming a viable competitor on the small screen during the 1980s, although most of the innovation at the time was reserved for Olympic moments. Since then, digital imagery on television has evolved from simplistic still graphics to cartoon-like product pitchmen to realistic human models such as Eve Solal who mingle seamlessly with real actors. Through television, we've welcomed computer graphics technology into our homes by way of commercials, music videos, virtual sets, and more, as it becomes an increasingly powerful broadcast tool.
November 1982
Graphic design takes a new twist as artists experiment with three-dimensional loges such as this Olympic ski symbol. This new technique gives depth to otherwise simplistic images and text,
July 1984
Various UK design firms and production companies form partnerships to explore the new roads offered by computer animation within the broadcast arena. Digital Pictures, formed in 1982, combines the talents of producer Pete Florence and graphic designer Steve Lowe, who use customized software to create this Michelin Man commercial image.
October 1983
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