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Data Cleansing Called Key to CRM Success.
Saying that faulty customer data costs U.S. companies billions of dollars annually, Experian is launching a new service to help companies identify and solve data-quality problems.
The consulting effort, Data View, is designed to help data-intensive companies, such as mortgage servicers, improve their customer relationship management initiatives. Experian says that many companies lack the means to assess data quality and the know-how to create a strategy to improve the quality of key data.
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Source: HighBeam Research, Data Cleansing Called Key to CRM Success.