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Countertrade. (International Affairs Section).

Business Credit

| April 01, 2002 | West, Dan | COPYRIGHT 2002 National Association of Credit Management. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(This is part three of an article which ran in the September 2001 issue of Business Credit.)

Countertrade continues to grow and become integrated into the way companies conduct international business. Countertrade is a useful tool in the competitive arena as well as a useful tool in minimizing financial exposure in developing countries.

What is countertrade? Countertrade is listening to the international customer's needs and helping them meet their needs. These needs could be credit deficiencies, technology updates, management expertise, world market information or hard currency shortage. Countertrade is a marketing tool-a creative marketing tool.

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Source: HighBeam Research, Countertrade. (International Affairs Section).