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Coffee crazed. (Scan).(coffee and social protest)(Brief Article)

The American Enterprise

| April 01, 2002 | Reiland, Ralph | COPYRIGHT 2002 The American Enterprise, a national magazine of politics, business and culture (TEAmag.com). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

A big protest took place in late February at the Starbucks annual meeting in Seattle. "MOCHA IS SLAVERY" the signs proclaimed. "ESPRESSO KILLS BIRDS" and "STOP THE WHAMS." In case you're not current on left-wing epithets, "WHAMS" are white heterosexual able-bodied males.

Starbucks executives are rich, declare the protesters, because coffee pickers are poor. "The coffee industry is one based on the super-exploitation of Third World farmers, many of whom live in dire poverty, at the mercy of the weather and a fluctuating market, whilst speculators and corporate heads make obscene profits," writes Stuart Munckton in Green Left Weekly.

That's good socialist rhetoric, but it ignores the fact that Honduras was poor before Starbucks poured its first Caramel Frappuccino. It ignores the fact that in rural Honduras, where unemployment is at 64 percent, picking beans for Starbucks is a definite step up, much as the Left may hate the idea. Each new Starbucks store means more jobs and less wretchedness in places like Honduras. Protesters would help impoverished small farmers more ...

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