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Gizmo dept.; cutting off Oscar.(Academy Awards television broadcast)(The Talk of the Town)

Publication: The New Yorker

Publication Date: 08-APR-02

Author: Friend, Tad
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COPYRIGHT 2002 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc.

The test of any technology is the extreme case. For a car, it is surviving the Paris-Dakar Rally. For a hair dryer, it is baking Don King's hair into a ziggurat. And for TiVo, the digital video-recording device, it is capturing the wily and elusive Academy Awards broadcast.

In the past year, TiVo has been widely adopted in Hollywood, where it is beloved for its ability to store up to sixty hours of programming; to create a profile of its subscribers based on what they watch and then record shows it believes they will like; and to blitz through commercials at sixty times normal speed. In mid-March, TiVo sent its customers an e-mail urging...

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