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If you're hunting for a new vehicle, you have any number of ways to get the job done: You can walk into a showroom and bargain like a rug merchant. You can phone a bunch of dealers and play one off against another. Or you can conduct the transaction at arm's length by shopping at a free Internet referral service or a no-haggle buying program like those operated by warehouse membership clubs Costco Wholesale, Sam's Club, and BJ's Wholesale.
But which method will give you the best price? To get a handle on the answer, we recruited 11 staffers, posing as anonymous shoppers, to try the various tactics, mostly at dealerships in New York, New Jersey, and Connecticut. ...