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Commercial spot. (Letters).

NEA Today

| February 01, 2002 | COPYRIGHT 1994 National Education Association of the United States. (Hide copyright information)Copyright

I disagree with the premise of "Get Rid of Ads" (Innovation, January). According to Gary Ruskin of Commercial Alert, "Our schools should be sacred ground because children have enough exposure to advertisers." He also states, "Children go to school to learn how to read, write and think."

I agree. So as part of my introduction to debate, I taught different aspects of persuasion, including advertisements. The students became more aware of selling techniques and better informed consumers.

Schools are about educating students about the world, not hiding them from it.

 
Richard L. … 
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