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One day in the summer of 1937, David Brown and Ernest Lehman decided to make their fortunes together by conquering the world of big-time magazines. They had grown up a few blocks from each other, in Woodmere, Long Island, and after college (Brown went to Stanford, Lehman to City College) they renewed their friendship. At the time, Brown -- whom Lehman remembers from those days as "kind of shy and reclusive despite the fact that he wore a Maurice Chevalier straw hat, smoked cigars, and wore green suits" -- was making a meagre living as a copy editor and a second-string drama critic for Women's Wear Daily. Lehman spent his days pacing up and down Riverside Drive, wondering ...