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MITSUBISHI, MAINICHI BROADCASTING FORM TV SHOPPING FIRM.
TOKYO, March 1 Asia Pulse - Mitsubishi Corp. (TSE:8058) and the Mainichi Broadcasting System Inc. are setting up a joint venture on Friday to provide home shopping programming to regional television stations.
Both the trader and the Osaka-based broadcaster expect local TV stations will need new programs, as the number of channels will increase after the planned start of terrestrial digital broadcasting in 2003.
The ...
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Source: HighBeam Research, MITSUBISHI, MAINICHI BROADCASTING FORM TV SHOPPING FIRM.