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Daytona cuts off Olympics. (Remote Patrol).(Brief Article)
We interrupt the Winter Games of the Salt Lake Olympiad--the maxi-series budgeted to win Nielsen wars 17 straight days for NBC and turn profits of $75 million or trillion--to bring you flag-to-flag coverage of the Daytona 500, live and in color on America's Olympic Network.
If that doesn't turn up your boost, consider: NBC rescheduled/pre-empted Must-See-TV plums (Rosie O'Donnell and Matt Damon on Will & Grace; Rachel deciding between Joey and Ross on Friends) for Olympics' sake. Yet the Peacock is forsaking Sunday morning at Salt Lake to show Daytona.
Daytona demands it. Last year's race on Fox was the most-watched left-turnfest ever. NASCAR president Mike Helton says his sport has 40 million "hardcore" fans, a gain of 10 million in one year. (Hardcores, he explains, watch nine hours of racin' weekly: "It blows my mind. Nine hours!") Helton traces the appeal to less cable and more network under the Fox/NBC/TNT contract, and that oughta blow David Stern's mind. NBC's ratings for NASCAR were up 34 percent over 2000, 74 percent among males 18-49 with $75,000-plus incomes.
Ergo on Day 1 of competition in Utah, NBC also committed to the Budweiser Shootout pole qualifying (at Daytona), lest hell-on-wheels seekers flee their homes to watch Rollerball in sweeps month. Bill "Fritz" Weber, intrepid pit reporter and host of NBC/TNT's primo prerace show, joshes: "The Olympics are interrupting our sport."
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