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When Phil Laren left HomeSide Lending here two years ago to start his own servicing firm, most people he told about the idea thought he was, well, a bit crazy.
After all, the servicing of residential loans increasingly has become a business dominated by mega-servicers that have at least $300 billion in receivables on their books.
Mr. Laren's new firm, First Palm Financial, has just $175 million in receivables. But not only are he and his partner - another ex-HomeSide executive Ann Mackey - happy, but the firm, he says, is already profitable.
How is First Palm doing it? According to Mr. Laren, there is a huge, undeserved market in small, niche servicing deals.
"Not only are there profitable opportunities in niche deals like 'Alt A,' jumbos and subprime, but there are very small conventional portfolios out there that for us make a lot of sense, but for others don't," he said.
He added that First Palm recently purchased a small servicing portfolio that was $2 million in size - just ...