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What price comfort? (Independent Music Teachers Forum).(Brief Article)
So, at least a few of you have happened upon the IMTF columns and begun to respond. Some questions and concerns emerged that have played a large part in guiding the design of Professional Studio Saturday (formerly known as the Business Expo) and the IMTF sessions on Monday at the upcoming MTNA National Conference in March 2002. The IMTF Advisory Committee certainly appreciates your input.
A major issue seems to be that of being comfortable with what professional independent music teachers charge for our services. I was very surprised to learn of the important role comfort levels play in establishing our tuition rates. Recently, I presented my local association with a list of five reasons for not charging higher tuition and asked them to choose the one most relevant to their situation. Over 80% responded that they were comfortable with what they charged. One teacher said she already charged "a lot." Another asked what I meant by "comfortable," and I suggested, as one possible meaning, that she was paid what she thought her time was worth. She responded that there was a big difference between "being comfortable" and "being paid what she was worth." My impression was that she was comfortable being paid less than her worth.
I wonder what percentage of us is comfortable charging less than we are worth? I also wonder why we would be comfortable in this circumstance.
For many years, IMTF Advisory Committee member Beth Gigante Klingenstein, NCTM, has sought to understand the dynamics of our tuition rates and our (and others') perception of those rates. She has spoken on these and related topics at many state and national conferences. She has written extensively on the topic, such as her article in the December/January 2001/2002 issue of AMT.
When discussing the question of comfort, Beth raised a few salient points. She feels many independent music teachers do not rely on their income as a primary means of support. She believes many of ...
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Source: HighBeam Research, What price comfort? (Independent Music Teachers Forum).(Brief Article)