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Once heralded for having the sharpest antennae in commissionerdom, David Stern has morphed into The Cable Guy. Divulging the NBA's 2002-08 TV pact--starring Disney's ESPNs, co-starring AOL Time Warner and TNT, street value $4.6 bill--he sounded as wired as Jim Carrey. Stern did negotiate a 25 percent increase in rights fees, despite a 35 percent decline in ratings from the 1997-98 season to 2000-01 and a bad economy. So Stern is entitled to rejoice: "How can one little insulated wire bring so much happiness?" (Oops; my bad; it was Homer who actually said that, back in Year 2 of The Simpsons, but you get the idea.) How, indeed?
This corporate deal is as complex and confusing as l'affaire Enron. For Disney's $2.4 billion, ESPN/ESPN2 gets games on Wednesdays and Fridays, plus playoffs and the draft; ABC will show 15 regular-season games and The Finals. AOL's $2.2 billion buys unopposed Thursday doubleheaders on TNT, playoffs, the All-Star Game--and 50 percent of the proposed channel supplanting CNN/SI, which is to show four more games weekly. Prepare to check thy local listings.
Winners: ESPN (the first channel to own NFL/MLB/ NHL/NBA rights simultaneously), ADD-challenged viewers (ESPN2's Tuesday coverage promises NCAA Tournament-style cut-ins across the league), Brent Musburger (an opportunity to reprise his golden-age play-by-play), TNT (retains prestige programming), Charles Barkley (his fat butt stays in the ...