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Yogurt makers have been as active as the cultures in their products over the past few years, coming up with a host of new creations, packaging, and pitches. Dannon launched la Creme, a premium full-fat yogurt "for people who don't like yogurt." The strawberry version of the dessertlike product tops our Ratings. Other product launches featured new flavors or unusual packaging, such as Yoplait Expresse Spoon-Free yogurt in a small tube. That product's kids' version, Go-Gurt, helped Yoplait dethrone Dannon as the best-selling yogurt brand. Our adult panel found Expresse unremarkable, but Go-Gurt was tops in our kids' taste test (see facing page).
Kids' yogurts have ...