|
COPYRIGHT 2002 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc.
Attempts to pump up sales in high-end (a.k.a. expensive) merchandise took a bit of a surreal turn the other night when Yves Piaget, the jeweller-watchmaker, flew in from Tokyo to host a dinner party for thirty friends and clients in a private dining room at Le Bernardin. It was called Une Soiree Exclusive. The atmosphere was dreamlike but charged with purpose, as guests streamed in accompanied by a guitar-and-bass duo playing elegant melodies. "Luxury music, for luxury," a Piaget press aide said.
"Piaget has names for everything," Ellen Akwa, the company's boutique director, said. "We've got five tables tonight, named for the sentiments: Love, Wisdom, Joy, Passion, and Time."
Philippe Bonay, Piaget's vice-president of marketing, said, "Asia is our No....
Read the full article for free courtesy of your local library.
|
Bookmark this article
Print this article
Link to this article
Email this article
Digg It!
Add to del.icio.us
RSS
