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Essex Home Mortgage Servicing Corp., a subservicer based here, has changed its name to LoanCare Servicing Center.
Greg Harney, vice president of marketing and sales, said the purpose of the new name is to better reflect the company's commitment to keep pace with the latest in technology for subservicing home loans. He said the company felt it was time to "freshen our image."
"We wanted to project an image that would focus more on the client's name and their image than our own," Mr. Harney said.
"LoanCare Servicing Center is a combination of advanced systems and personalized service designed to deliver the best subservicing available. The name change improves our private label program and reshapes the image of our subservicing company to capture who we are, what we do and what we're about."
At the same time, the company has decided to "retire the lion" from its new logo, again to tailor the company's image to reflect its focus on its clients. The image of a lion had long been a part of the Essex logo.
The new name and image put an emphasis on its ...
Source: HighBeam Research, Essex Becomes LoanCare Servicing.(Essex Home Mortgage Servicing...