An upstart makes money on high culture. (Enterprising: business as an act of creation).(Naxos, a classical music recording company)

Most classical music recording companies these days suffer from falling sales and rising costs. Many of the once-great labels, such as RCA Red Seal, Deutsche Grammophon, and Decca, have dramatically cut back or even eliminated new record releases.

But one skyrocketing upstart shows that it's still possible to produce great classical records and make money. Naxos, a budget-priced line, produces nearly 200 new recordings every year. And while classical music lovers are ignoring highly promoted $20 discs from the major labels, they eagerly purchase Naxos's $6 albums, knowing that Naxos products are just as good as their higher-priced competitors--for a lot less ...