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ANALYSIS - INDIAN MEDIA SEES CONSOLIDATION IN 2001.

AsiaPulse News

| January 01, 2002 | COPYRIGHT 2002 Asia Pulse Pty Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

NEW DELHI, Jan 1 Asia Pulse - Indian media saw consolidation in 2001, with players either bowing out or sprucing up their act by cutting costs and improving product quality to survive in a difficult market where advertising revenue shrank and each programming minute or column centimetre became that much more expensive.

Says Sony Entertainment Television (SET) India chief Kunal Dasgupta: "We have had to restructure operations to survive in a diffcult market. So, while we made continuous investments, we also had to cut staff strength by 35 to 275 and cut costs by up to 10 per cent".

US major Bridge News shut operations in India and another international news agency Dow ...

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Source: HighBeam Research, ANALYSIS - INDIAN MEDIA SEES CONSOLIDATION IN 2001.

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