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AUSTRALIA'S INTERNET USERS MOVE TO TIME-SAVING SERVICES: STUDY.
CANBERRA, Jan 1 Asia Pulse - A new study has revealed that Australian internet users have moved from curious surfers to time savers who use the world wide web to catch up on news, pay bills and shop.
A Neilsen/Netrating study of 10,000 Australians who use the internet at home found users were primarily interested in accessing sites which supplied new information or allowed users to bank or shop on-line.
Andrew Reid, a senior analyst with Neilsen, said in the past Australians had spent more time on the net but had mostly surfed with no specific focus.
"They've now migrated or matured from general surfing habits to one where they're actually using the internet for real purposes which will save them time and effort," Mr Reid told AAP.
"There's a lot more focus on these sort of ...
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Source: HighBeam Research, AUSTRALIA'S INTERNET USERS MOVE TO TIME-SAVING SERVICES: STUDY.