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Fine print cost Jeffrey Vigneault $500. Vigneault, a casting director for commercials from Redding, Conn., shelled out $3,500 in December 2000 for a Power Mac computer, attracted by its prowess for video and promise of a $500 rebate from Apple. He sent in his paperwork three weeks later, and faster than you can say "Steve Jobs," it was rejected: He'd missed the deadline, a relative speck at the bottom of the form, buried amid 20 lines of what advertisers, regulators, and consumer advocates call "mice type."
"I have perfect vision--no eyeglasses," Vigneault says. "I just didn't see it."
Nor did JoAnn DiMarino of Bayville, N.Y., see the clause in the ...