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Selling It.(ads, labels - humor)(Humor)(Column)

Publication: Consumer Reports

Publication Date: 01-JAN-02
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COPYRIGHT 2002 Consumers Union of the United States, Inc.

Black hole award.

Behold big and baby bottles, bought in Canada. Wouldn't you think the big one held more pills? You would. But you'd be wrong. Both labels say there are 100 pills, with the same amount of vitamin D in each pill. To show just how much empty space is in the big bottle, a reader poured the contents into the bottle's cap.

Our two cents' worth.

Ignore the concept of how expensive the house "feels"; we have another beef with this ad....

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