Alacra: trying harder: where Alacra really adds value is in its commitment to working with internal library and information technology departments.(features)

Publication: Online

Publication Date: 01-NOV-03

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COPYRIGHT 2003 Information Today, Inc.

Maybe Alacra [www. Alacra.com] should license the Avis slogan "We Try Harder. Avis launched its famous advertising slogan to make a virtue of its number-two position in the car rental industry and to publicize the company's commitment to customer service and continuous improvement. I think Alacra can relate. Even though the company may not have the name recognition of its larger competitors, it has successfully found its place in the competitive business database world by continually adding databases and creating research tools to help business professionals.

One way Alacra tries harder is with its Alacra Book. The Alacra Book tool was developed in 2001 in response to the needs of investment banks in their daily preparation of public information books (PIBs), also known as briefing or pitch books. Instead of having to create a PIB from scratch, that is, manually gathering documents and compiling them into a notebook, Alacra provides the ability to create a PIB electronically. The Alacra Company Book was so popular with investment banks, consultancies, and law firms that the company has since developed the Industry Book and Country...

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