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Hallo Santa Claus.

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| November 01, 2003 | COPYRIGHT 2003 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Irish Independent)

YOU THOUGHT IT WAS HALLOWEEN? IT'S REALLY . . .

In Dublin's Henry Street, they were already hauling up the Christmas lightsby the middle of this week. In the shops, the Halloween face masks, nuts and pumpkins looked out of place next to the tinsel, the glittering baubles and the pictures of Santa.

Christmas is well and truly here. For the nation's shopkeepers, it's jingle tills, jingle tills,jingle all the way to January. By the time this feast of God and Mammon is all over,retailers estimate that consumers will have spent [euro]3.7 billion in the capital alone.

Some might compare her to a latter-day King Canute trying to stop the waves. But thebrave Minister for Family affairs, Mary Coughlan, wants to postpone the rampant commercialisation of our biggest Christian festival.

She is asking businesses to impose a voluntary ban on all Christmas advertising and promotions until December. This, she feels, would be a gesture of goodwill to the lesswell off.

It is, of course, a cliche to suggest that Christmas is over-commercialised and that it arrives earlier every year. In truth, shopkeepers have been turning a fast yuletide buck forat least 150 years. Oliver Cromwell may have once banned Christmas completely but few Irish politicians have tried to halt the tide of commerce.

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