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Martin/Williams Wins Top Prize At CEBA Awards.

Business Wire

| October 31, 2003 | COPYRIGHT 2003 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Business Editors

NEW YORK--(BUSINESS WIRE)--Oct. 31, 2003

Martin/Williams won best of show at the 8th Annual Creative Excellence in Business Advertising (CEBA) Awards, held last night at the Tribeca Grill. The Minneapolis-based ad agency's work for Syngenta walked away with the Grand CEBA Award, which comes with a $25,000 check. The awards program, hosted by American Business Media, honors the best business-to-business print and interactive ad campaigns.

The winning ad, a spread which appeared in the agricultural publication Farm Journal, is for Syngenta's Lumax brand of herbicide. On the left-hand page is a young woman with a beehive hairdo holding a can of hairspray. The copy reads, "Sprayed 32 times." The opposite page shows a lush cornfield and the tagline "Sprayed once." The ad helped get Lumax onto an impressive 2.5 million acres in its launch year.

This is the second Grand CEBA Award in a row for Martin/Williams, whose Steelcase campaign won the top prize last year. For a complete list of 2003 CEBA winners, visit

http://www.americanbusinessmedia.com/events/pdfs/CEBA03winners.pdf

Entries to the CEBA Awards underwent scrutiny by a distinguished panel of judges, led by Bob Kuperman, chairman & CEO of DDB Worldwide. The other ...

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Source: HighBeam Research, Martin/Williams Wins Top Prize At CEBA Awards.

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