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Martin/Williams Wins Top Prize At CEBA Awards.
Business Editors
NEW YORK--(BUSINESS WIRE)--Oct. 31, 2003
Martin/Williams won best of show at the 8th Annual Creative Excellence in Business Advertising (CEBA) Awards, held last night at the Tribeca Grill. The Minneapolis-based ad agency's work for Syngenta walked away with the Grand CEBA Award, which comes with a $25,000 check. The awards program, hosted by American Business Media, honors the best business-to-business print and interactive ad campaigns.
The winning ad, a spread which appeared in the agricultural publication Farm Journal, is for Syngenta's Lumax brand of herbicide. On the left-hand page is a young woman with a beehive hairdo holding a can of hairspray. The copy reads, "Sprayed 32 times." The opposite page shows a lush cornfield and the tagline "Sprayed once." The ad helped get Lumax onto an impressive 2.5 million acres in its launch year.
This is the second Grand CEBA Award in a row for Martin/Williams, whose Steelcase campaign won the top prize last year. For a complete list of 2003 CEBA winners, visit
http://www.americanbusinessmedia.com/events/pdfs/CEBA03winners.pdf
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Source: HighBeam Research, Martin/Williams Wins Top Prize At CEBA Awards.