Marketing to the Hispanic population--insights from Canel's USA.(News)

Some of the insights and quotations from Gaston Gonzalez, Canel's USA, printed in Confectioner's August 2003 article, "Creating Culturally Correct Candy," were not communicated clearly. The following is a clarification.

Canel's USA, like many Latin American candy companies, has had success in the selling their products in the U.S. market, but they have also faced some challenges. One of the challenges Canel's has combated is that many retailers label Canel's as a Hispanic candy company, offering products that only appeal to the Hispanic market. It is true that Canel's is a leading brand in Mexico and many, many Mexican-Americans have a distinct affinity for the …