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UNILEVER SALES HIT BY ATKINS DIET.(Brief Article)
Unilever cut its sales forecast for the second time in four months on October 20, after the Atkins diet wooed more dieters away from its SlimFast products. Shares fell more than 7 per cent after the surprise trading update, which came nine days before Unilever was due to report third-quarter results. In June Unilever cut its forecast for the 2003 sales growth of key brands, excluding currency movements, from 5-6 per cent to a new target of 4 per cent. Now it says the increase is likely to be less than 3 per cent. The company said the impact of Atkins had been worse than expected in the third quarter as the diet phenomenon showed no sign …
- Use powerful marketing strategy to produce sales.(Special Report)
- Magazine article from: Feedstuffs Graham, John January 24, 2005 700+ words
...company's enviable success seemed unstoppable. Then, sales hit a wall. The company blamed the "low-carb" diet...though the slide started at least a year before the Atkins diet became popular. Did Krispy Kreme believe it had an...
Source: HighBeam Research, UNILEVER SALES HIT BY ATKINS DIET.(Brief Article)
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