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SAN FRANCISCO -- Soft music, warm towels, the aroma of lavender or freshly baked bread, perhaps even a hand massage-until recently these items might not be associated with a dental visit. Yet a growing number of dentists say these pampering amenities persuade patients to make and keep appointments and help them stay relaxed during dental procedures.
Speaking here at the American Dental Association's 144th Annual Session, Shirley Brown, D.M.D., Ph.D.; Michael Unthank, D.D.S.; and Risa Simon, a certified management consultant, are teaching dentists across the country to create a "comfort zone" for their patients by focusing on guest hospitality …