AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

Offshore 3D.(Film)

Computer Graphics World

| October 01, 2003 | Robertson, Barbara | COPYRIGHT 2003 PennWell Publishing Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Something in the latest TrendWatch report caught my eye recently, reminding me that only a few months ago in this column Phil Vischer, founder of Big Idea, which was acquired by Classic Media LLC, predicted that 3D work would begin moving offshore--out of the US, that is. The report noted that 25 percent of the managers of visual effects and animation studios cite competition from studios in other countries as a major challenge. "Overall, the data shows the number of US studios/ facilities worried about offshore competition has remained steady this year at 1 in 10," says TrendWatch partner Jim Whittington.

Cel animation work, particularly for broadcast and direct-to-video animated features, has been offshore for decades. So anyone doing that type of work has long been casting a wary eye across one pond or another. But it's no longer just cel animation that's taking the leap.

"2D has been offshore since the '60s," says Brad deGraf, a consultant and a pioneer in computer graphics and animation. "Everything that happened to 2D is happening to 3D. In the same way that the manufacture of shoes is moving overseas, 3D is going to move also. It's just a matter of time. Like any other outsourcing, there's probably a 10 to 1 salary gain in a developing country."

As a consultant for the World Bank's International Finance Corporation (IFC), deGraf has taken a close look at studios around the world that are gearing up for 3D work. "The IFC's mission is to invest in sustainable businesses in developing countries that meet the World Bank's goal of reducing poverty, creating jobs, and raising the standard of living," he says. "I think outsourcing 3D is not super practical yet, but it's going to be, and so people are starting to do it. There are studios and training centers all over the place--Morocco, Southeast Asia, China ... and India is booming. The learning curve is still high, but it's coming down fast. In five years, it will be moot as far as the difference in skills."

Already, there are examples. In addition to producing its own animated feature Moebius, Global Digital Creations Limited in China offers 3D character animation and visual effects production services and training. GlassEgg in Vietnam shows examples from games and TV commercials on its Web site. Four years ago, the French-based animation and effects studio Sparx opened a 3D studio in Vietnam, and earlier this year, a teaser trailer for a live-action/animated feature being developed by Sparx and art director Dong Chiang won the prize for rendering at Imagina 03. Two years ago, Rhythm & Hues (R&H) established a small studio in India that got its first taste of visual effects work this year by doing wire removal for a few shots in Daredevil.

"Bandwidth and inexpensive equipment are beginning to make working remotely and collaboratively more viable than ever before," says Douglas Kay, who started the CGI group at LucasFilm in 1985 with George Johlove and is now chairman of Mondo Media, an animation and digital production studio and a leading syndicator of animated content on the Web. "It's not there yet. But at Mondo Games we have artists in different places. It works well for some projects."

One of the projects currently underway at Mondo Media is a CG animated feature. "We are working with Wes Craven on a horror/comedy film," Kay says. "We've done a number of test sequences to understand the look and feel and what it would take to do the project."

Related articles from newspapers, magazines, journals, and more
Mondo Media Secures More Than $17 Million in Financing Led by SBVC and...
Press release article from: Business Wire January 15, 2001 700+ words
...2001 SBVC's Carl Rosendahl Joins Mondo Media Board of Directors; International Investment...Entertainment Distribution Network in Europe Mondo Media, creator of the new media industry...managing director for SBVC, has joined Mondo Media's Board of Directors. The investment...
Mondo Media's Syndication Network has Reach of Over 100 Million Viewers; iWon...
Press release article from: Business Wire September 26, 2000 700+ words
...BUSINESS WIRE)--Sept. 26, 2000 Mondo Media, the leading creator and syndicator...said Douglas Kay, president of Mondo Media. "In a little over a year, we have...welcome iWon and Real Networks into our Mondo Media Network." The Mondo Media Network...
Mondo Media Signs Deal With shockwave.com; shockwave.com to Carry Two, New...
Press release article from: Business Wire September 21, 1999 700+ words
...BUSINESS WIRE)--Sept. 21, 1999-- Mondo Media, Inc., one of the Bay Area's largest...similar deal recently inked between Mondo Media and Netscape Communications (NYSE...soccer hooligans reviewing movies. "Mondo Media raises the bar for cartoons on the Web...
Mondo Media's Latest Syndicated Mini Show, ``Bulbo,'' Takes Top Honors at Flash...
Press release article from: Business Wire August 7, 2000 700+ words
...Bulbo," one of the latest additions to Mondo Media's syndicated Mondo Mini Shows line...at Flash Forward 2000 in New York. Mondo Media unveiled this award-winning show at...be available this summer through the Mondo Media Network. Fans of "Bulbo" praise the...
Mondo Media and Heavy, Inc. Broaden Reach By Exchanging Distribution of Popular...
Press release article from: PR Newswire November 28, 2001 700+ words
SAN FRANCISCO -- Mondo Media, creator of the Internet's first...programming, has started to air Mondo Media's Kevin Spencer series on an exclusive...much broader audience through such Mondo Media syndication partners as WindowsMedia...
Mondo Media to Syndicate Honkworm International's Award-Winning Web Hit...
Press release article from: Business Wire August 2, 2000 700+ words
...BUSINESS WIRE)--Aug. 2, 2000 Mondo Media, creator and distributor of character...FishBar" will be syndicated through the Mondo Media network this summer. "I've always...John Evershed, co-founder and CEO of Mondo Media. "This addition is just another great...
Mondo Media Appoints Former Ninth House Network VP Of Marketing Robin Harper to...
Press release article from: Business Wire April 4, 2000 700+ words
...BUSINESS WIRE)--April 4, 2000 Mondo Media, the leading creator and distributor...Harper will assume responsibility for Mondo Media's marketing operation and help guide...report to Douglas Kay, President of Mondo Media. "Robin has helped create award winning...
Universal Pictures Taps Mondo Media to Create Rich Media Ad Campaign for...
Press release article from: PR Newswire July 25, 2001 700+ words
...PRNewswire/ -- Universal Studios and Mondo Media, creator of the first Internet entertainment...Web site, all developed exclusively by Mondo Media for "American Pie 2." Robin Harper, Mondo Media's senior vice president, marketing...
For more facts and information, see all results
©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA