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When boutique restaurant chain Straw Hat Pizza wanted a unique look for a series of regional television commercials, Delaplaine Creative delivered with a set of animated cartoon spots containing 1950s comic book-style imagery enhanced with 3D camera moves.
Each spot was written and produced by Beard Boy Productions, which provided Delaplaine (Corte Madera, CA) with the script, audio, and 2D graphics created in Adobe Systems' Photoshop. Then, the Delaplaine team extracted the characters froth their backgrounds, and isolated various body parts such as the eyeballs, eyebrows, arms, and so forth using a Media 100 844/X system, enabling the artists to animate each layer independently.
The group also used the 844/X to composite the multiple layers of graphics and to create animated ...