Ad magic: The 'Incredible India' campaign has succeeded in putting India high on the international tourist's list of destinations.

(From Business Line)

THE Indian travel industry is rejoicing. Foreign tourists are flocking to the country in large numbers. The year 2003 has been a turnaround year for the Indian travel and hospitality industry. Tourist inflows from January to August increased by 14.2 per cent as compared to last year, according to industry estimates.

The turnaround has also been justified by India attaining its highest ever country ranking in global tourism. It was ranked number 9 in the Conde Nast Traveller UK (Magazine's) annual readers' travel awards 2003. Travellers and tourists regard the magazine as a one-stop shop reference guide for travel and holiday-related decisions. The Readers' Travel Awards are an index of satisfaction with travel facilities and services around the world. Readers are asked to choose the best that the travel world has to offer - from hotels and spas to …