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Intense competition in high-end furniture market.
(From The Jakarta Post)
Furniture nowadays is regarded as something that is more than merely functional in nature. The trend is now moving in the direction of branded furniture with high quality and elegant, classy designs. Even local brands have created their own respectable niches.
Da Vinci, for example, is now the favorite furniture brand of the rich and famous in Indonesia, and remains the dream of those who cannot afford its price, which range between tens of millions and hundreds of millions of rupiah.
Established in Indonesia on Jan., 1995, PT Davincindo started marketing Da Vinci furniture from its shop in the Duta Merlin shopping complex in Central Jakarta. Within a couple of years, the business was flourishing and further branches were opened by the owner, Tony Vuagh, in Fatmawati and Melawai, South Jakarta, as well as in Tanah Abang in Central Jakarta.
Currently, the company owns a 32-story building on Jl. Jenderal Sudirman in the "Golden Triangle" business district …
