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COPYRIGHT 2003 Crain Communications, Inc.
Byline: EMILY MOTSAY
Wireless directory assistance, one of the more complicated issues in wireless, is gaining steam following recent analyst predictions the market holds an ample $3.3 billion revenue potential.
But swirling around the seemingly simplistic idea of a wireless directory database are complicated concerns regarding privacy and security, anticipation of the implementation of local number portability and enthusiasm around the growing National Do Not Call Registry "People look at this like it's a slam dunk, and it's not,'' said Judy Frederiksen, product manager of directory assistance at Sprint PCS.
Indeed, the wireless directory assistance/enquiry (DA/DQ) market could produce more than $3 billion in additional annual revenue by 2007, almost 50 percent more than the market's current value, according to recent research from the Zelos Group Inc.
Although the timetable and the model for a nationwide wireless DA/DQ service is uncertain, one thing is clear: This won't be a traditional Yellow-Pages directory. In fact, no one is talking about...
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