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COPYRIGHT 2003 Crain Communications, Inc.
Byline: DAN MEYER
With wireless local number portability right around the corner, wireless carriers are expected to become more aggressive in the next several months in offering retention incentives tied to contract extensions in an attempt to keep their current customers from fleeing to another operator. A number of operators have acknowledged the need to sign up customers to long-term contracts, with many reporting an increasing percentage of their customer base signing up for two-year contracts during their recent second-quarter results.
Analysts have also begun noting the trend. RBC Capital Markets released a benchmark survey of customer-retention efforts last...
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