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Harnessing youth market akin to chasing storm.(Business)

Publication: RCR Wireless News

Publication Date: 18-AUG-03
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COPYRIGHT 2003 Crain Communications, Inc.

U.S. carriers must adopt new business models to zero in on the youth and young adult markets, especially as subscriber growth is expected to dwindle during the next five years, according to research from IDC. The research firm believes subscriber growth will decrease from 7.6 percent in 2003 to...

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