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So-so sewing.(Product test)(Brief Article)(Product/Service Evaluation)
If you believe the TV ads for mini sewing machines such as the Sew Smart, these do-it-all devices are so versatile that they must be on the wish list of every couturier in Paris and bespoke tailor on London's Savile Row.
Oh, if only.
The Sew Smart, $30, and the equally petite Sewing Genie, $40 (plus Sew Cute, $30, the Genie's pastel look-alike) weigh less than 2 pounds each. The machines operate with a transformer or with four AA batteries.
The Sew Smart promises to fix hems, mend tears, and work on fine silk or a heavy wool coat. "You can go from dull to dazzling," adding trims to linens, updating old jeans, and making decorative pillows. The Sewing Genie maintains that "even if you've never sewed a stitch, you can sew like a pro."
But put to the test by our experts, the Sew Smart and Sewing Genie couldn't do much more than sew straight seams on midweight shirt fabrics or denim. They don't make a ...
- Sew smart.(IDEA EXCHANGE)(sewing classes)(Brief article)
- Newspaper article from: NEA Today Oitzman, Doris March 1, 1994 700+ words
...homeless shelters and to premature babies in nearby hospitals. "Premie" outfits are particularly difficult to find in stores. Our class motto is "So Smart to Sew Smart." --Doris Oitzman Victor Valley High School Victoryville, California
- The IMS Top 20 DRTV National Cable Rankings.(direct response...
- Magazine article from: Response February 1, 2003 700+ words
...99 and Butt-Head 15 Sew Smart Tristar Products $14...Express $29.95 18 Sewing Genie The Media Group $39...99 and Butt-Head 15 Sew Smart $6.99 16 X3D $9.95 17 Ding King $5.95 18 Sewing Genie $12.90 19 Insta Pasta...
- Jordan Whitney's program rankings. (Research).(top 10 infomercials)(Brief...
- Magazine article from: Response August 1, 2002 700+ words
...Proactiv Solution Acne treatment system 9 6 Sewing Genie Compact machine 10 NR Magna Blue Pain...8 NR Proactiv Solution $39.98 9 6 Sewing Genie $39.95 10 NR Magna Blue $6.95...Proactiv Solution Guthy-Renker 9 6 Sewing Genie The Media Group 10 NR Magna Blue Emson...
- Jordan Whitney's Program Rankings. (Research).(Illustration)
- Magazine article from: Response January 1, 2003 700+ words
...vacuum 8 6 Handy Stitch Handheld mini-sewing machine 9 NR Sewing Genie Mini sewing machine 10 NR Aerobed Inflatable extra bed RANK...Pro Corp. 8 6 Handy Stitch $14.99 Ideavillage 9 NR Sewing Genie $39.95 The Media Group 10 NR Aerobed $99 Aero Products...
- The IMS Top 20 DRTV National Cable Rankings. (Research).(infomercials)
- Magazine article from: Response December 1, 2002 700+ words
...Video $29.99 10 Lasting Lips Smart Inventions $19.99 11 Sew Smart TriStar Products $14.99 12 Restore-A-Floor AP Products...Beavis and Butt-Head $5.99 10 Lasting Lips $6.99 11 Sew Smart $6.99 12 Restore-A-Floor $7.95 13 White Brilliance...
- Three books can be Mother's Day gifts.
- News wire article from: Detroit Free Press (Detroit, MI) April 21, 2005 700+ words
...guru has done a revised and expanded version of her classic "Sew Smart" (DRG, $39.95). The book is spiral-bound with a red...from inside details to trade secrets of tailoring. Find "Sew Smart" locally, or call 800-772-2891 or click on www.clotilde...
- Movin' in more housewares: the products may not be the most original, but...
- Magazine article from: Response McCrea, Bridget January 1, 2003 700+ words
...were products like The Sharper Image's Ionic Breeze Quadra air purifier, the Miracle Blade and IGIA's Lazer Vac. On the short-form side, Swiffer's Wet Jet, The Media Group's Sewing Genie and the evergreen Aerobed from Aero Prod
- Five home-based businesses to run now. (includes tips on starting a home-based...
- Magazine article from: Black Enterprise Riss, Suzanne November 1, 1993 700+ words
...thread, bobbins and needles. She got her first job for House of Malone by displaying design samples at a local fabric store, Sew Smart, which, in turn, passed her name and number on to interested clients. Malone drew no salary the first year, choosing instead...
- Infomercials: believe them--or not? It cooks! It cleans! It zaps your flab! Do...
- Magazine article from: Good Housekeeping July 1, 2003 700+ words
...or churn (and freeze) ice cream. BOTTOM LINE Great weekday tool, but hang on to other appliances for entertaining. * Sewing Genie $39.95 plus $7.95 shipping; 800-416-5577 or www.directlytoyou.com THE TV PITCH "Lets you sew like a pro...
- Jordan Whitney announces 10th annual Greensheet Award winners. (Field...
- Magazine article from: Response Haire, Thomas March 1, 2003 700+ words
...Ready Mop, Clorox Best Infomercial Writing Breakfast Americana, Tropicana/Euro RSCG Tyee MCM Best Short-Form Writing Sewing Genie, The Media Group Best Use of Infomerical Testimonials Tempur-Pedic, Tempur-Pedic/Schulberg MediaWorks Best Branded...