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Free rein for drug ads? A slowdown in FDA review has left consumers more vulnerable to misleading messages.(Food and Drug Administration)
"I felt better so soon that I didn't miss a single day of training," says Eric Bergoust, Olympic gold-medal skier, in a 2002 radio commercial for the prescription flu drug Tamiflu (oseltamivir). In May, the Food and Drug Administration (FDA) told drugmaker Hoffmann-La Roche to stop running the ad, in part because Bergoust's words "misleadingly overstate the drug's efficacy." But that request came two and a half months after the maker submitted the ad for FDA review, a month after the end of the flu season, and long after the company stopped running the ad.
That ineffectual FDA response illustrates a recent and dramatic slowdown in the agency's review of drug ...
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