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Excerpts from two recent newspaper ads.(names & claims)(from providers of Lasik eye surgery)(Brief Article)
Big print "Now you can enjoy natural eyesight and a lifestyle no longer controlled by glasses or contact lenses," says an ad for LasikPlus eye surgery.
Small print Not if you have [actual size] "age related vision conditions requiring reading glasses."
Big print "LASIK $299" headlines an ad for Lasik Vision Institute.
Small print That's [actual size] "per eye."
As you can see, newspaper ads for two of the largest providers of Lasik surgery have potential pitfalls for consumers who don't check the fine print. But the ads seem to be an improvement over previous ones cited by the Federal Trade Commission. In March, the FTC announced that LasikPlus, based in Cincinnati, and the Laser Vision Institute (now Lasik Vision Institute), based in Lake Worth, Fla., had agreed to settle charges, though neither company admitted wrongdoing. Among the ...
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- Press release article from: Business Wire May 23, 2003 700+ words
...for VISX CustomVue laser vision correction, a procedure...Director of the Maloney Vision Institute and Associate Clinical...the advancement of laser vision correction." The...safe and effective laser vision correction. The FDA...
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Pioneer and Leader in Laser Vision Correction Celebrates More Than...Vision Inc. , a leading provider of laser vision correction services under the LasikPlus...today announced that one million laser vision correction procedures have been...